Your Guide to the 9 Trim Levels of the 2023 Ford Bronco
Looking for the perfect trim level for your 2023 Ford Bronco? With so many options to choose from, it can be a daunting task to decide which one best suits your needs. Our guide provides an in-depth comparison of the features, technology, and prices of each trim level, giving you all the information you need to make an informed decision about your new Bronco in Macon.
2023 Ford Bronco Trim Levels
The available trim levels for the 2023 Ford Bronco include the following:
Base

The base trim is the most affordable option in the Bronco lineup, with a starting price of $28,500. Despite being the entry-level model, it still comes packed with features, including:
- 16-inch steel wheels
- Four-wheel drive with a manual transfer case
- Cloth upholstery
- 8-inch touchscreen with Ford's SYNC 4 infotainment system
- Four-speaker audio system
- LED headlights and taillights
While the base trim is an excellent option for those on a budget, it lacks some of the advanced features in the higher-end models.
Big Bend

The Big Bend trim starts at $33,385 and offers additional features compared to the base trim, including:
- 17-inch aluminum wheels
- LED fog lights
- Leather-wrapped steering wheel
- Heated side mirrors
- Keyless entry and ignition
- Power windows and locks
The Big Bend trim also adds some advanced safety features, including blind-spot monitoring and rear cross-traffic alert.
Black Diamond

Starting at $37,545, the Black Diamond trim is designed for off-road enthusiasts. It comes equipped with several features to help you conquer even the most challenging of terrains, including:
- 17-inch black-painted steel wheels
- Heavy-duty front and rear bumpers
- Rock rails
- Underbody protection
- Vinyl-trimmed seats with drain plugs
- 7-mode Terrain Management System
The Black Diamond trim includes additional off-road features, such as locking front and rear differentials and a disconnecting sway bar.
Outer Banks

With a base price of $40,450, the Outer Banks is focused on luxury and style. It adds several premium features, including:
- 18-inch black-painted aluminum wheels
- LED projector headlights
- Body-color door handles and side mirrors
- Leather-trimmed seats
- Heated front seats
- SYNC 4 infotainment system, powered by Ford, with a 12-inch touchscreen
The Outer Banks trim advanced safety features, such as adaptive cruise control and lane departure warning.
Badlands

The Badlands starts at $44,590. It is designed for serious off-road enthusiasts. It comes equipped with several features to help you tackle even the most challenging terrain, including:
- 17-inch gray-painted aluminum wheels
- Advanced 4x4 system with automatic on-demand engagement
- Electronic-locking front and rear differentials
- Bilstein position-sensitive monotube shocks
- Steel bash plates
- Vinyl-trimmed seats with drain plugs
The Badlands trim includes a 7-mode Terrain Management System and Trail Turn Assist for improved off-road performance.
Wildtrak

Starting at $50,180, the Wildtrak is one of the most sought-after models in the Bronco lineup. It is fitted with many advanced features, including:
- 17-inch black-painted aluminum wheels with 35-inch tires
- Black-painted hardtop and grille
- A 12-inch touchscreen with Ford's SYNC 4 infotainment system
- Wireless charging pad
- B&O sound system with ten speakers
- Ford Co-Pilot360's advanced safety features
The Outer Banks trim advanced safety features, such as adaptive cruise control and lane departure warning.
Heritage

The Heritage trim of the Bronco harken back to the first days of the Bronco as is evident in their design. This includes a white roof, grill and wheels. This level has a starting price of $46,605. Notable features are the better fuel efficiency than other models with a 20 city/ 21 highway mpg. Other features include:
- Nostalgic plaid seating. This was popular when the Bronco first came out.
- 17 Inch Oxford white wheels. Another classic attribute.
- The engine is a 1.5 liter EcoBoost producing 181 hp
Heritage Limited

The Heritage Limited Edition of the Ford Bronco has limited production and has a starting price of $69,195. It features a High-Performance Off-Road Stability Suspension (H.O.S.S.) system with increased ride height. Specially tuned front struts provide a smoother off-road experience. Other features include:
- 12" LCD Capacitive Touchscreen with Swipe Capability & Voice Recognition
- It is only available in one color: Robin’s Egg Blue.
- 2.7L EcoBoost engine and 10-speed automatic transmission
Raptor

The Raptor has a starting price of $83,580. This car comes in both 2 and 4 doors and has an EcoBoost V6 engine. This is a perfect Bronco for those that want the outstanding off-roading features with all the comforts of a luxury vehicle too. Other features include:
- Manual swing gate with additional Exoskeleton Reinforcement - with up to 150-degree swing
- 17 inch alloy wheels.
- Removable doors and tops.
- Connected Built-in Voice-Activated Touchscreen Navigation System with Pinch-to-Zoom Capability.
- Towing capacity is 3500 pounds.
- Semi active dampers deliver wheel travel of 13 inches in the front and 14 inches in the rear. 60 percent more in the front and 40 percent more in the rear than Bronco base model.
Trim Level | Price | Tech | Features |
---|---|---|---|
Base Trim | $28,500 | 8-inch touchscreen | Four-wheel drive with manual transfer case, cloth upholstery, LED lighting |
Big Bend | $33,385 | Ford Co-Pilot360 Assist | 17-inch aluminum wheels, keyless entry and ignition, heated side mirrors |
Black Diamond | $37,545 | 7-mode Terrain Management | Heavy-duty front and rear bumpers, rock rails, underbody protection |
Outer Banks | $40,450 | 12-inch touchscreen | Leather-trimmed seats, adaptive cruise control, lane departure warning |
Badlands | $44,590 | Bilstein position-sensitive | Electronic-locking front and rear differentials, steel bash plates |
Heritage | $46,605 | 8-inch LCD Capacitive Touchscreen with Swipe Capability and Enhanced Voice Recognition, standard Ford safety features | Nostalgic white roof, grill and wheels. Retro plaid seating interior. |
Wildtrak | $50,180 | B&O sound system, Ford Co-Pilot360, wireless charging | 17-inch black-painted aluminum wheels with 35-inch tires, Ford Co-Pilot360 Advanced safety features, black-painted hardtop and grille |
Heritage Limited | $69,195 | Bang & Olufsen 10 speaker Sound System, 12-inch LCD Capacitive Touchscreen with Swipe Capability & Voice Recognition, standard Ford Safety features | G.O.A.T. technology - goes over any terrain. Specially tuned front struts provide a smoother off-road experience. |
Raptor | $83,580 | Connected Built-in Voice-Activated Touchscreen Navigation System with Pinch-to-Zoom Capability, wireless charging, B&O sound system | Semi active dampers deliver wheel travel of 13 inches in the front and 14 inches in the rear. |
As you can see there are various trims and pricing for the Ford Bronco starting as low as under $29,000 to the popular Out Banks trim for those who want the cool retro look but still want the comfort of a modern vehicle. And then there's the Wildtrack with all the comfort, tech and off-roading capabilities in one. For those itching for a retro look, the Heritage trims are the way to go.
Ready to make the move to this stylish SUV? Whether it is for the cool factor or a love of off-roading, there's sure to be a Bronco trim level to meet your needs.
FAQs about the Ford Bronco near Macon
The Ford Bronco comes in 9 different trims.
20 mpg combined city/ highway
- Eruption Green Metallic.
- Oxford White
- Cactus Gray
- Code Orange
- Atlas Blue Metallic.
- Hot Pepper Red*
- Shadow Black.
- Iconic Silver.
- Area 51
- Alto Blue Metallic*
- Carbonized Gray Metallic
- Race Red
- Velocity Blue
- Azure Gray
Bronco drivers love the Area 51 (a light blue/gray) color and the Eruption Green Metallic has been popular as well.
Absolutely, simply visit our website here to start your pre-order. We can walk you through the process from start to finish.
Why Buy from Butler Ford serving Macon and Milledgeville, GA?
Our Ford Dealership near Macon focuses on offering quality car care and the best prices on new and pre-owned Fords. Ford shoppers can choose from a wide selection of new Ford models, including the latest and greatest models like the all-new Explorer or F-150. With the selection of pre-owned vehicles available as well, finding something reliable, efficient and affordable is easy when you shop with Butler Ford. Browse our inventory today to discover the great options available to you.
Need to get your Ford serviced?
No problem. Our team of certified technicians and experts will have no problem getting your Ford what it needs. Our service department can diagnose and repair your Ford vehicle to get you back safely on the road.
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Butler Ford
2631 North Columbia Street
Milledgeville, GA 31061
- Sales: (478) 453-9391